The onlineconfigurationtool to makeyour fleet moresustainable.

Electrifleet is a new service from Nationale-Nederlanden designed to help freelancers and small to medium-sized businesses (SMEs) electrify their company fleets. How can they make the often complex transition to electric corporate vehicles in clear steps? For entrepreneurs, it all starts with understanding the business case and preferably quickly and easily. As a digital partner, Label A was responsible for the design and technical realization.

More and more companies are transitioning to a green fleet with electric and hybrid vehicles. However, there are many challenges involved. Firstly, the business case is often unclear: entrepreneurs are often deterred by the higher investment costs of an electric vehicle. They lack insight into the often lower costs due to subsidies, tax benefits, lower maintenance costs and energy costs. Additionally, the purchasing process is often complex due to various considerations. Nationale-Nederlanden aims to eliminate these barriers and sees it as an excellent opportunity to position itself as a thought leader, serving this target audience with additional services.

We started with a design sprint and a sprint 0 to determine the functional design and the product backlog. Then, we built the entire platform in four sprints with a compact team.

The platform is a progressive web app (PWA), providing the user experience of an app and the accessibility of a website.

The underlying CMS is based on the Contentful headless platform, offering various components that Nationale-Nederlanden can fill in and test themselves (such as easily adding FAQs and blogs). Google Analytics and Active Campaign were also integrated, allowing Nationale-Nederlanden to measure user behavior and adjust marketing activities accordingly.

Electrifleet is not a one-time tool; it aims to build a relationship. Through blogs, users are continually informed about new subsidies, legislation and possibilities. By tracking user behavior and experimenting with components, Electrifleet gains a better understanding of what works for this target audience. Nationale-Nederlanden's approach is to first test the service on a small scale, refining the product based on customer feedback. Only later does building scale and expanding the business model become interesting.

Sooner or later, all Dutch people will be driving electrically. For the European Union, 2030 is the year when at least thirty million electric cars will be on European roads. In the Netherlands, nearly 30 major cities have announced no-emission zones. Electrifleet helps Dutch entrepreneurs get on the road immediately. With a complete overview of all possibilities, a handy calculation tool and then the actual implementation, Electrifleet ensures more electric cars on Dutch roads.

For Label A, this process presented a great challenge where we could concretely help Electrifleet take the next step in developing this digital proposition. We worked closely to realize the platform that will fulfill Electrifleet's ambitions. In early January, Electrifleet went live with a soft launch. The first weeks are dedicated to monitoring and observation, followed by making the first improvements in February. As a digital partner, Label A remains involved in continually improving the platform.

Curious whether electric driving is profitable for your company? Check it out at electrifleet.nl.