Menu

Cases

KLM

KLM's AI-driventravel guideAskAtlas

  • Artificial Intelligence
  • Web
An AI generated image of a man holding a light just outside of a naturally formed rock formation.

Quick overview

Countries

40

Website

Industry

  • A.I.

Teams

  • Back-end Development

Deliverables

  • Fully customized travel inspiration, curated from KLM's content base
  • Supports 40 countries and 12 languages

KLM Ask Atlas

ACE Ai Studio, Born05 en Label A hebben een nieuwe AI-gedreven bestemmingsaanbeveler voor KLM gelanceerd, genaamd 'Ask Atlas'. Het platform is ontwikkeld door Label A in samenwerking met ACE Ai Studio en Born05. Zowel Label A als Born05 hebben eerder met KLM gewerkt, zij het aan verschillende producten. Ask Atlas gebruikt AI om gepersonaliseerde inspiratie te bieden aan KLM-reizigers. Het nieuwe platform van KLM Royal Dutch Airlines zal in fases live gaan in 40 landen en 12 talen.

Bezoek: Inspiration.klm.com en ontdek een wereld aan mogelijke bestemmingen.

The application shown on two tablet screens

KLM Ask Atlas

Ask Atlas intuitively provides travelers with tailored travel inspiration. With over 60,000 Ai-generated travel tips, Ask Atlas is your co-pilot in discovering the next destination. Ask Atlas is the first of its kind. Fabiënne Aertse, Campaign Marketing Manager at KLM, says: "KLM is known for its high-quality and immersive travel content. With the help of generative Ai, the personalization of it really takes off. While the digital magazine iFly has given our travelers reasons to travel for years, Ask Atlas is truly about 'your' reasons to travel. It marks the beginning of very personalized content, giving something for everyone to discover."

Sjors van Hoof, Head of ACE Ai Studio, adds: "KLM is a pioneering brand and has always been at the forefront of embracing new technologies. Ask Atlas represents the future of travel inspiration. With the help of Ai, KLM can execute top-level content campaigns; we make the variety and scale of the content manageable, personal, and on-brand. A great and concrete application of generative Ai."

Based on the extensive data sets gathered by Born05 over the years, Label A developed the entire engine behind Ask Atlas. This serves as the "brains" of the operation, allowing users to receive truly inspiring and relevant suggestions and tips. Jorn Bostelaar, AI Tech Lead, adds: "From a technological standpoint, we pioneered just like KLM did when they first started. What we did for KLM had never been done before, but we made it work seamlessly nonetheless. We succeeded when you don’t notice the complexity behind the information that is served."

Between Label A, Born05 and KLM we have over 15 years of collaboration, including the development of Bynder’s Marketing Calendar tools and iFly Magazine. "Our goal is to enable potential travelers to make intuitive choices guided by beautiful content. The recommended destinations must feel personal and surprising, and the entire experience must be a joy to interact with," adds Timo Wilbrink, Creative Director at Born05.

"KLM is known for its high-quality and immersive travel content. With the help of generative Ai, the personalization of it really takes off. While the digital magazine iFly has given our travelers reasons to travel for years, Ask Atlas is truly about 'your' reasons to travel. It marks the beginning of very personalized content, giving something for everyone to discover."

Fabiënne Aertse, Campaign Marketing Manager, KLM Royal Dutch Airlines
Multiple screens from the KLM AskAtlas web application

Over KLM

KLM was founded on October 7, 1919, and is the world's oldest airline still operating under its original name. Through its extensive network, KLM offers connections to 92 European and 70 intercontinental destinations to its 34.1 million passengers. Thanks to KLM's partnership in the SkyTeam Alliance, KLM can offer its travelers even more options: 1,063 destinations in 173 countries. With the core belief that our KLM'ers shape our brand, we believe we can make a difference by consistently providing customers with an unforgettable experience through www.klm.com.

About ACE Ai Studio

ACE Ai Studio is the in-house Ai branch of the ACE agency network. The award-winning Studio develops Ai-driven services and solutions for organizations looking to accelerate their brand, communication, or business. ACE Ai Studio is active in the areas of generative Ai, actionable Ai, and predictive Ai. More information: www.ai.ace.nl

Want to know more

Inspired by this case and curious to what AI can do for your organisation. Please check out; https://www.labela.nl/aiworkshop and let’s deepdive together how we can propel you towards an AI powered future!

Do you want to know more?

Do you want to know how Label A can assist you in maximizing the numerous possibilities of digital transformation and information provision? We would love to get to know you! For more information about our services and solutions, please contact Rogier Stroband.

Contact Rogier
Rogier Stroband

Rogier Stroband

Commercial Director

Related cases